Study says bouncing boobs stretch permanently.
There’s Botox, cosmetic fillers, laser peels, and plastic surgery. But one potent, often overlooked weapon in the anti-aging arsenal is a good bra.
A woman can shave years off her age just by wearing the right-sized bra with the proper support. But a bad bra, research shows, can actually lead to sagging.
A study out of England showed that wearing the wrong bra can damage a woman’s breasts and stretch them permanently.
Researchers at the University of Portsmouth found that most bras aren’t designed to cope with the stress of bouncing boobs.
The lead scientist on the project told the BBC that women need to be aware of what can happen when they exercise without properly supporting their breasts.
“People rightly spend time and effort to get the right footwear for exercise and it is equally important to wear the correct sports bra,” Dr. Joanna Scurr said.
Her team discovered that breasts bounce a lot more during exercise than what was previously thought. They can move up to 8.26 inches during exercise, either up and down, side to side or in and out. Without the proper support, all that movement puts stress on the breasts and stretches out fragile connective tissue known as Cooper’s ligaments.
And contrary to popular belief, most sports bras don’t provide more support than traditional bras, the researchers found.
The study recommends that women of all sizes wear sports bras that encapsulate each breast and that women get professionally fitted.
Finding the right fit, however, remains a problem for many.
It a widely known fact that most women aren’t wearing the right bra size, says Linda Hogan, vice president of sales for Lunaire, a Manhattan-based lingerie firm that sells to voluptuous woman.
A good bra, she says, is supposed to lift a woman up and keep breasts from looking saggy. Too many women are “riding low” because of a bad fit.
“If you’re not up, you’re not wearing the right-sized bra,” Hogan says.
You’d be surprised by how many women mistakenly think they’re wearing the right bra, she says. As one example, she cites a job candidate at Lunaire who thought she knew a lot about bra size until the company gave her the right fit.
“When we got this girl into the correct size she literally looked like she lost 20 pounds because she went up.”
Many women are wearing the wrong bra because they’re in denial about their true size, she says. Often, they don’t want to be perceived as being too big or too small. But if a woman prefers to think of herself as a size C, as opposed to a CC or even a CCC, she’s going to be literally busting out of the cups, and chances are her breasts are going to look larger than she’d like. She’s also going to look heavier and older.
A good fit isn’t hard to find. Hogan says all you have to do is go to a department store and ask a salesperson for a fitting. It could just save your breasts.

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